The Skin and Cancer Foundation has been at the centre of dermatology in Victoria for over 30 years. Envelope’s brief? Change the name and create a new brand identity that builds on the Foundation’s legacy and embraces its future.
Envelope conducted comprehensive face-to-face research and a series of interactive workshops to engage the Foundation’s many stakeholders. With input from nurses, doctors and patients, to biotechnology institutes, charities and hospital partners — Envelope develops a deeper understanding of the sector and the mood for change.
The Foundation’s 30 year history also reveals some truly heart warming stories describing life changing and in many instances, life saving treatments.
Global research of like organisations revealed during the stakeholder research is conducted to understand dermatology’s communications landscape. Best practice examples are identified and presented to the Board in Envelope’s report which recommends a new name — SKIN HEALTH INSTITUTE. A clear positioning also emerged from the research... SPECIALIST TREATMENT, EDUCATION AND RESEARCH on which the brand story is built, voiced by this Institute’s own remarkable people.
Importantly, as a membership based organisation, Envelope consults further to garner support for change.
The new visual language references the science and not the ‘wellness’ addressing concerns to differentiate this hospital from the beauty industry.
Brand ambassadors are photographed and combined with actual quotes collected from Envelope’s research.
Punching well above its weight, the Foundation’s own internal team uses Envelope’s brand toolkit to develop a broad range of physical and digital communications.
The new brand architecture informs the design of the Institute’s new website.
Internal and external building signage completes the picture.
Research Brand Strategy Brand identity Communications