Roberts Day Brand identity

A national town planning practice with studios in Sydney, Melbourne and Perth channels the spirit of well designed urban spaces through a language of street graphics and site specific photography.


RD’s studios participate in an Envelope brand strategy workshop to understand their communication requirements. An audit of all printed and digital mediums creates a draft brand toolkit to scope for production.

Clear articulation of RD’s process — planning•design•place informs the creation of a brand story underpinned by a bold positioning statement — great places — which describes the positive outcome of its planning solutions.

The form of the RD mark takes visual cues from town plans and drawings – a language familiar to RD and its audience.

RD staff contribute to a growing ‘great places’ photographic library of people enjoying public space. Images populate marketing materials as well as myriad versions of the RD mark.

Dynamic silhouettes filled with street photography illustrate the liveability indicators that make a place truly great. A generous, large format broadsheet informs prospective customers with a leisurely read. Regular digital publications connect RD’s existing clients to the latest urban planning developments.

Complex reports — the mainstay of RD’s output — are customised in-house by a team of graphic designers, planners and architects as well as members of its extended network of creative collaborators.

An online toolkit equips RD’s team to build further awareness of the brand.

Brand strategy
Brand identity

We have also developed brand identities for MA ArchitectsH2o architects and construction and development company Icon.