NorthSite Contemporary Arts Brand identity

KickArts held a proud 27 year history as a boundary-pushing artist collective formed in Cairns in the early 1990s. Envelope’s brief? Create a new name and identity to better reflect the KickArts legacy and connect with a broader audience.

Our Approach

Envelope conducts a stakeholder workshop in Cairns to understand the valuable insights of KickArts’ founding members and the current board.

Reflecting the maturity of the organisation and its broader reach beyond Far North Queensland, Envelope helps garner consensus around a new name — NorthSite Contemporary Arts.

The natural beauty of the reef and surrounding tropical rain forest have to be part of the new brand identity — their unique colours are a powerful differentiator in a world of otherwise stark white galleries and the ubiquitous black san serif.

Artists’ portraits are given a noisy grain and combined with a spectrum of colours chosen by each artist from a palette encapsulating the environment of Far North Queensland.

This approach harks back to the cut and paste photocopies and punk attitude of this collective’s early promotions.

Exhibition catalogues and labels, shop merchandising and promotional signage are all designed for NorthSite’s own team of capable artists and designers to create with autonomy. An Envelope brand toolkit provides straightforward guidelines should questions arise.

A comprehensive website and online store is created by Envelope supported by extensive user documentation and training.

Brand strategy
Brand identity