Atkar Brand identity

Atkar has over 40 years of experience supplying building products and acoustic solutions to the Victorian architecture and construction community. Building on a successful rebrand in 2007,  Atkar’s brand identity continues to be clearly differentiated from its competitors.


Detailed internal and external research and comprehensive competitor analysis informs the project brief. Envelope’s marketing strategy rationalises separate product and service offerings into a cohesive system.

A bold positioning statement: beyond expectations communicates Atkar’s brand essence with a suite of intriguing marketing images illustrating its core products — construction and acoustics.

Marketing collateral is unified but flexible allowing for rapid and cost-effective deployment. Architectural case studies feature Andrew Curtis photography. Packaging solutions spread the brand further afield.

Print, digital, single or full colour — Atkar’s brand story is powerfully communicated across all channels.

A cohesive and readily navigated responsive design website maximises the user experience whether researching at their desks or ordering products at a construction site.

Brand strategy 
Brand identity 

With over a decade of collaboration, Envelope's work for Atkar also encompasses communications and product catalogues.