After more than a decade of collaboration, Envelope helps rationalise Atkar’s communications to reflect a streamlined product range.
Approach
Envelope names and designs a new sub-brand hierarchy to identify Atkar’s streamlined product range.
A previously complex array of printed materials is streamlined into a concise range of product brochures including Atkar’s economical Quantum range and a comprehensive catalogue of its Infinity range.
A significant component of the project is the complete overhaul of product information to deliver a systematic and consistent matrix for the display of technical content and features.
A cost effective but engaging direct mail piece announces the news to Atkar's extensive client base.