Apollo Projects Brand identity

Apollo Projects is a developer of architect-designed, luxury residences located in Melbourne’s bayside suburbs. Since 2007, Envelope has combined site specific photography and unique brand elements to deliver clear differentiation from Apollo’s competitors.


Drawing on nautical themes inspired by a library of Andrew Curtis location photography, Apollo Projects’ brand architecture allows for a range of expressions across physical and digital communications.

Applied to integrated marketing communications that are individualised to express the unique aspects of each development, the brand identity increases recognition of Apollo Projects with each new development.  

Large format, printed project marketing brochures are generous and expansive, reflecting the architectural intent of each residence. 

A streamlined website with a responsive design framework optimises the visitor experience across all devices.

Site hoardings engage locals and prospective buyers by depicting the lifestyle benefits of individual residences.

Brand strategy
Brand identity 


We also developed brand identities for construction company Icon Co and urban designers Roberts Day.