Louise Forthun Brand identity

Melbourne based visual artist Louise Forthun creates paintings and works on paper, often based on city landscapes and urban horizons.

Approach
 

A typographic word mark that acts as a mask for Louise’s work is the perfect, flexible solution for a timeless brand identity.

Catalogues are efficiently produced using a structured grid to effectively display visual and written exhibition content. Their generous broadsheet format allows them to double as souvenir posters of the exhibition.

A career spanning library of artwork photography, rationalised into a cohesive archive, forms the foundation of an elegant website. Work is chronologically ordered within a navigation system that is logical and easy to use. 

Background images are carefully curated to create a visual brand narrative illustrating Louise’s unique artistic practice.

Brand identity
Communications
Website

We also developed a brand identity and website for contemporary jeweller Blanche Tilden.