Bin Dixon-Ward

On the grid

Bin Dixon-Ward is a digital craftsperson who has an intimate relationship with her materials and tools. Her brand identity and communications need to be as polymorphic as the exquisite objects she creates.

Arts & culture
  • Brand identity
  • Communications
  • Website

Understanding Bin’s practice requires deep immersion in her imagined world of abandoned factories and industrial sites, sweeping concrete overpasses and even the topography of the city from above. Serious stuff until you get to know Bin’s sense of humour and the playfulness that is embodied in much of her work.

Drawing from the complex geometric language and rich colour palette of Bin’s practice her initials — BDW — are abstracted into a playful logo with infinite executions.

The website is a succinct, vibrant portfolio — filled with bold block colours and vibrant imagery which stand out in a landscape of subdued, templated websites. Clear navigation and an easily updated content management system make the site negotiable for both client and visitor.

A body of existing photography is rationalised into a succinct library providing a complete view of the breadth of Bin’s work.

Breaking the mould…

Envelope’s identity took the architectural qualities of Bin’s work into a playful space which exhibits her creativity. How could we bring your work to life through an identity which is uniquely yours?

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