A musical sine wave gives visual expression to the Academy’s four letter acronym. The accompanying visual language of rhythmic horizontal lines, modulating in thickness, references sheet music and the frequency of sound.
To help develop their self image, musicians take their own portraits with the help of photographer Andrew Curtis. Refreshed with each years intake, this library of unique portraits avoids cliche and forms the basis of all communications – digital and physical.
Marketing collateral is rationalised into a flexible hierarchy ensuring production is efficient, delivering valuable cost benefits to this national institution with limited resources.
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